Course Description:
Want to get more visibility in your local area? This course will teach you how to master Local SEO and rank higher in Google Maps and local search results. From optimizing your Google Business Profile to building citations, reviews, and local backlinks, you’ll learn practical strategies to grow local traffic, calls, and foot traffic for businesses of all sizes.

Whether you’re an SEO freelancer, small business owner, or digital marketer, this course will give you the actionable skills and tools to win in your local market.

What You’ll Learn:

• How to optimize and manage a Google Business Profile (GBP)

• The ranking factors that influence the local 3-pack and map results

• How to build local citations and fix NAP consistency

• How to generate, manage, and respond to online reviews

• How to perform a local SEO audit

• On-page SEO best practices for local landing pages

• Local keyword research techniques

• Link building strategies specific to local SEO

• How to use tools like BrightLocal, GMB Everywhere, and Local Falcon

• Mobile optimization and voice search strategies for local visibility

Tools You’ll Master:

• Google Business Profile (GBP)

• Google Search Console

• Google Maps

• BrightLocal

• GMB Everywhere

• Local Falcon

• Ahrefs/SEMrush for local keyword tracking

• Whitespark for citations

Platforms Covered:

• Google Business Profile

• WordPress for local business websites

• Shopify local SEO tweaks

• Citation platforms and review sites (Yelp, Facebook, Bing Places)

Course Modules (10 Classes):

Class 1: Introduction to Local SEO

• What is Local SEO and why it matters

• Local vs. national SEO

• Local ranking factors

Class 2: Google Business Profile Optimization

• Creating, claiming, and optimizing GBP

• Categories, descriptions, services, and Q&A

• Photo and post optimization

Class 3: NAP Consistency & Citations

• What is NAP and why consistency matters

• Top citation sources

• Manual vs. automated citation building

Class 4: Local Keyword Research

• Finding keywords with local intent

• Using Ahrefs, GSC, and Google Suggest

• Tracking local keyword performance

Class 5: Local On-Page SEO

• Optimizing local landing pages

• Schema markup for local businesses

• Title tags, meta descriptions, and internal linking

Class 6: Local Link Building Strategies

• Getting links from local blogs and directories

• Guest posting and PR outreach

• Using Ahrefs to find local backlink opportunities

Class 7: Reviews & Reputation Management

• How reviews affect local rankings

• How to ask for reviews ethically

• Responding to negative reviews

Class 8: Technical SEO for Local Sites

• Site speed and mobile friendliness

• Indexing issues for local pages

• Core Web Vitals and mobile-first indexing

Class 9: Tracking & Reporting Local SEO Success

• Using GSC and Google Analytics for local traffic

• Setting up local rank tracking

• Reporting local visibility growth

Class 10: Local SEO Audit & Final Project

• Step-by-step local SEO audit checklist

• Tools for audits: Screaming Frog, GSC, BrightLocal

• Hands-on final audit project

Overview
This Local SEO course will teach you how to drive more traffic, calls, and sales from your target area by mastering local search rankings, Google Business Profile optimization, local citations, and reviews.